SEO states for search engine optimization and it can be divided into two main categories:
- ON PAGE SEO
- OFF PAGE SEO
There is another term called technical SEO. We can include it under OFF PAGE SEO for better understanding. And if you want to get successful with blogging, affiliate marketing, Digital marketing and the most important part is If you want to succeed with SEO, It’s a must thing to understand the difference between ON PAGE SEO and OFF PAGE SEO.
And in this blog post, we will break out into the deep of it.
What is On-page SEO?
Search engines do not look at a webpage how people look at it. If you click on any page of a website, you will probably find an alternative to seeing this page’s code by inspecting it. Nonetheless, it’s this mess that search engines crawl through, searching for clues.
To know ON-PAGE SEO effectively, you have to understand a tiny bit about HTML, the actual code which sites use.
The source code of a webpage is Full of tags that look like that:
<a tag>Something which you could see on your webpage.</ends that tag>
Anything involving two sets of tags could get placed on the web page for a person to read. The text within the <> informs browsers and search engines how to export or render the data between the tags.
For example, If you had this code: <title>On page SEO vs Off-page SEO</title>. You will see “On-page SEO vs. Off-page SEO” in the title bar. And search engines will see this as a content title for matching people’s search intent.
Search engines utilize tags such as to get clues about what a website is all about. On-page SEO techniques tweak those tags along with the information they hold to create search engines to display those pages to the suitable varieties of searches or making them rank higher.
The main reason why it is called on-page SEO is that these tweaks and modifications are visible to readers. If you publish a blog post with one header and change the header after a while, readers can see the updated one right away!
If you change your paragraphs, sub-headings to add more keyword variations, those changes are visible to the readers.
On-page SEO is the balance between search engine bots as well as the readers who are reading the blog post for learning something.
In the earlier days of Google, keywords were stuffed with the same word repeatedly. Bots liked it and ranked it higher, but it was not reader-friendly; they hated it.
But now Google has grown so bright, and its topmost priority is the readers. So if you only stuff the keywords here and there without giving any value to the post, you can’t do well in the long run in the field of On-Page SEO.
On Page SEO Factors
#1. Keyword Research
Keyword research is a step that many people overlook when it comes to on-page SEO. It’s important enough, though, as this activity helps you choose the primary and secondary keywords around which we will base meta tags and your website’s content.
The elements below are what make up good research:
- Search volume (how often someone might be looking for these terms).
- Competition with other sites which rank well in SERPS using those exact words or phrases.
- Relevancy to your industry (not always necessary).
#2. Keyword Frequency
Keyword Frequency, or KWF for short, is a metric that tells you how often your keyword appears in the content. It’s not something new on Google’s part- it has always been there, and SEO professionals with experience know to use this hack when trying to rank higher than their competitors online.
Think about it this way:
Imagine that Google is evaluating the relevance of your page about a specific keyword. The more often you mention this word in relation to other words, the higher its confidence will be – and vice versa!
To be clear:
This isn’t about keyword stuffing. It’s like writing a few sentences and then mentioning the word “taxi” just to tell your readers that you’re talking about taxis, not taxidermy.
You mention keywords to let Google know what the page is all about to rank for those terms on search engine results pages (SERPs).
This technique’s whole point is to make sure we are getting some visibility because otherwise, our content won’t be discovered by anyone who doesn’t already have us bookmarked!
#3. Title Tag
A title tag is what you see on the search engine result page. It’s one of the most important parts in a website, because it summarizes all that content can be found there and tells users which part they’ll find if they click through to your site. If you’re looking for examples from Google SERPs (Search Engine Result Pages), just take an active tab or open up another window with this article!
#4. Meta Description
A meta description doesn’t directly influence your on-page optimization, but it does help users learn more about what you’re trying to get across. Google will bold them so users can see those words more easily and make their decision easier about which links they want to follow up with next.
For proper utilizing the meta description, you should add your main keywords and relevant terms into it. Let’s say your blog is about “5 tips for better indoor air quality”. You may use the following meta description: “Having healthy, clean air is just another element in earning your home comfortable and pleasurable. Here are 5 tips for better indoor air quality.
For the best results, your meta description should stick to 160 characters otherwise it will be truncated by Google’s algorithm.
Uniform Resource Locators, or URL’s for short, are the web address that you see in your browser bar. They help to define what a web page is about and can also be used as search engine optimization tools by including keywords into the URLs themselves. Poor structure of URL addresses will result in low rankings on Google due to poor SEO practices which should always be avoided!
An example of poor URL structures is:
If you don’t want to spend time trying to remember where on a website all your content is, including keywords in your URL can make it easier.
When people are searching the internet for topics related to what they’re looking for and find that some sites have long strings of numbers instead of words or phrases, there’s really no telling whether those links will take them anywhere helpful. Including keywords in URLs also helps search engines rank your site higher because web crawlers prefer human-readable websites with clear page organization over ones with jumbled text so that users know how many pages each section has without having to click through every link individually.
#6. Header Tags
The hierarchy of HTML header tags starts from H1 to H6, where H1 is the main heading and subheadings are identified with numbers. Header tags are the first step to making your web page content readable by both humans and machines!
The most basic header tag is H1, which should be used as the main heading or title for your page. Secondary headings can use tags like H2 and so on until you have reached an appropriate level to avoid confusion with other pages that may share those same headers! Header tags help Google understand web page content by making it easier for them to crawl through your page.
#7. Internal Link
A website can never be too easy to navigate for the user. With an internal link, you are able to connect one page of your site with another and make it easier on yourself as well as all those who visit! This is especially helpful when trying to spread around that coveted “link equity” because what better way than by linking two pages together?
Internal links give users exactly what they need: a hassle-free navigation experience while browsing through your site. They also help with spreading link equity from page A over onto Page B which not only helps in reaching more visitors but also benefits the SEO (Search Engine Optimization) process tremendously – don’t take any shortcuts now will ya’?
What is Off-page SEO
The differences of on-page SEO are difficult to understand, but it is imperative for every site owner. Search engines track many signals. We have yet to fully grasp how they rank pages against each other using these metrics. Some things seem more straightforward than others, such as keyword density in content or link-building strategies, which can be improved by following best practices.
Off-page SEO techniques refer to anything done outside of one’s web pages that can help improve their ranking signals: this could include things like social media sharing or quality content creation; however, what many professionals consider “off-site” boosts explicitly come through some form of referencing or linkage with external sites—most commonly referred as “backlinks.”
Links that are generated on other sites will give you a boost in search engine rankings. The most common is the backlink, which comes from another site linking to yours and creating an off-page link for Google’s indexing bots. The more external links there are pointing to your blog or website page, the higher it should be ranked by Google (or any other major search engine).
Off Page SEO Factors
Results from an off-page SEO strategy are shown to be significantly impacted by the quality and quantity of backlinks that point towards your website. Businesses need to make sure their links come from authoritative websites to maximize ranking potential.
A successful off-page SEO strategy will help you gain more web traffic and increase rankings on Google search engine results pages (SERPs). Getting a link onto an authority site, such as ESPN or The New York Times, can generate exponential benefits through social media sharing with high influential followers like Oprah Winfrey, Justin Bieber, and Lady Gaga, who have millions of combined Twitter fans across all platforms they use including Facebook, Instagram, and YouTube!
Basically, when more authoritative resources link back to your website, they transfer some of their link equity and authority (trust) with them. So links from other credible websites help improve the quality of Google’s SERP results for your site and make you seem like a trusted source in less time than before!
The reason why people often see an increase in ranking after getting external links pointing at one’s content is that these types of links give off higher amounts of visibility on both Google Search Engine Results Page (SERPs), as well as through social media channels such as Facebook or Twitter feeds.
There are a few factors that go into a high-quality backlink:
- Anchor text used
- Domain strength of the site
- Relevancy to the content of your post
When these come together, it tells search engines that you are creating relevant and optimized content on your website.
#2. Domain Strength
Domain strength refers to how authoritative your site is in the eyes of search engines. It takes several different factors into account and then gives you an overall score from 0-100, with 100 being the most compelling content for any given query.
Here are some of the factors:
- Your link profile
- Overall website traffic numbers
- Relevancy to the search query
- reader experience
Your content is a huge factor in SEO, and Domain Strength can be affected by every aspect of your website. To ensure that you have the highest level possible for this metric, it’s important to ensure relevance with all parts of on-page and off-page optimization.
Imagine a world where everything falls into place. You know that there’s nothing like the feeling of nailing your core idea, and it’s what makes content come alive with relevancy.
Relevant content includes keywords and semantic variations for better search engine optimization (SEO), so you can quickly gain traffic from people interested in those topics too!
And if visitors find themselves on your site or blog post? Well then they’ll want to stay awhile because all their questions will be answered thanks to clear language without jargon – no one likes stumbling through dense blocks of text just trying to figure out how this is going to help them at work tomorrow morning!
#3. Social Sharing
Search engines are looking for content that is popular and continues to be shared.
While this connection between social sharing and ranking potential feels nebulous at best, there’s a likely reason for it- because of relevancy.
The higher up on Google you rank with shares or likes from other platforms like Twitter or Facebook, the better chance that article has to get clicked on too – but only if they’re relevant enough! So share away without worry; make sure what you post is awesome so people will want to see it again later down the line when everyone else goes back through their timelines (and long after anything we say here)!
When a blogger is trying to figure out whether or not an individual piece of content is relevant to a specific search query, many different factors can impact your relevance score. The best way to make the most important off-page SEO component even more powerful? Adding social sharing options!
By including links and buttons at key points in the article for readers who might want their friends (or enemies) with similar interests involved, you will likely increase interaction rates on your site and improve ranking potential depending upon what networks you use.
We want to make sure that our readers take the time out of their day and share as many articles from this site with other people they know. That way, we can reach a wider audience who would otherwise never have known about us or given any credit for what you’re reading right now!
We understand how valuable your time is, so we made it easy to share on Twitter when you find something useful here. This effortlessly increases its visibility- meaning more eyes see it, which ultimately leads to higher rankings for everything else we publish – Thank You For Sharing!!
#4. Content Distribution
The whole internet is a huge and ever-changing place where people from all over the world come together to share their ideas, thoughts, passions.
It’s been called “The Information Superhighway” because it provides access to an endless amount of information that most everyone can freely enjoy.
Off-page SEO is about how you are distributing your content over the internet. You can do this by actively promoting it yourself or having others promote it for you. Off-page activities such as forums, websites, and communities are all great ways to share the information on your site without leaving a trace of where they came from!
Here are just a few:
- Hacker News
- Growth Hackers
- Warrior Forum
There are so many platforms today for people to share and exchange information.
Every forum has an engaged audience with members who collectively upload vast amounts of data about their thoughts, ideas, or opinions.
The problem is that shamelessly promoting your content in a forum won’t work-posts like this from Reddit can be the perfect place to showcase what you’ve got, though!
There’s no shortage when it comes to social media sites these days – every site seems ripe with opportunities.
One of the best ways to expand your network is by networking with other professionals in different communities. There are various benefits, not just when it comes to sharing knowledge or linking content you create elsewhere on social media platforms like LinkedIn.
One example that will help put this into perspective for anyone who has never before tried doing so would be joining an organization where there’s some overlap between what they do professionally themselves and something else they might have more expertise in but don’t spend as much time working at anymore…
If you want to make a good impression with the people in your social circle, it’s important that you know where they are. If Facebook or Slack aren’t doing the trick for them, then there are many other distribution networks out there: look around and find one!
As an experienced blogger, I’ve been exploring ways to create better experiences for readers interested in our work but might not know where they should begin reading.
Because many articles lead back into each other if one topic is explored more deeply than another article or post would have covered at its length.
Both on-page and off-page SEO are important to improving your website’s search engine visibility.
In order to boost your site’s off-page SEO, it is important that you engage with other websites and promote the content on yours. One of these ways would be through social media sharing.
While on page SEO can help increase a website’s ranking in search engine results pages (SERPs), engaging with many different sites will also improve its rank outside of Google as well!
You should take advantage of this by using all available methods such as natural keyword placement and user friendly design which are both great for capturing traffic from people within SERP rankings; but don’t forget about promoting your content across various platforms including Facebook, Twitter or LinkedIn where visitors have already shown interest in what you’re posting!
SEO is all about the website. Whether you’re working on your site’s off-page or on-page SEO, it pays to do both together in order to see even better results with content search visibility.