The endorsement of your customers is one of the most valuable types of social proof, and all brands should make the most of it.
According to Spiegel Research Centre, customers are 270% more likely to purchase a product with five reviews than a product with zero reviews. Review your products if you sell them. You can give customers the option to leave a review by sending them an automated review request once they have received their products.
You may want to make a testimonial page for your site if you sell services to showcase longer reviews of your work. Look for reviews on Yelp, Google, Facebook, and any other platforms that may be relevant.
Engage your customers through social media, and encourage them to interact with your brand.
Showcase user-generated content, including Instagram photos of natural, happy customers, on your website, in your email campaigns, and wherever else you can.
A person we know and trust provides us with the most robust social proof. We may be motivated to interest in something we otherwise wouldn’t if we saw that a friend liked a post or page. Whenever you create Facebook ads, you can choose to target people with friends who like your page.
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[…] Related: The Power of Social Proof in Digital Marketing & How to Use It? […]