All the people who visit your website are considered your website traffic. All of them are, therefore, potential leads that can be converted into customers.
It is essential to focus on the total number of website visitors who have converted into actual leads, making your website traffic-to-lead ratio a proper marketing KPI. Dividing total visitors to your website by leads generated in a specific time will give you your conversion rate.
Using this ratio, you can measure the quality of your website traffic and figure out when to change your website copy, design, or CTA. As well as estimating conversion rates, it lets you keep track of your daily, weekly, monthly, and annual progress!
[…] Read More: Basic KPIs Every Marketer should monitor in 2021 […]
[…] More » Sanzida […]