SEO (search engine optimization) helps drive organic traffic to your website. If you attract the proper people, you’ll convert that traffic into paying customers without dispensing a fortune on ads. If you’ve recently acquired a business that has never taken SEO seriously, you’re potentially sitting on a gold mine.
However, rising to the highest of SERPs (search engine results pages) may be a challenge once you have thousands of other businesses competing for an equivalent spot. To beat them and stand an opportunity of reducing your acquisition costs, you would like to know your target market and therefore the search engines themselves. Only then are you able to devise a technique that turns you into a customer magnet.
But first, what`s SEO, really?
SEO is ostensibly about optimizing your digital presence so it appears at or near the highest of SERPs. actually , it’s about understanding your customers’ problems then presenting yourself because the absolute best solution to those problems. It’s not about wildly stuffing keywords on your website or blog, but becoming an authority on the topics your customers care about.
How Google Search algorithms work?
Google handles over 75 percent of Web traffic, and its search algorithm is meant to offer users the simplest possible experience. If SEO were almost publication volume or keyword density, the Internet’s biggest program would fail — the algorithm would be too easy to game, leaving users exposed to unscrupulous businesses, scammers and worse.
An SEO strategy that reduces CAC .A good SEO strategy is one that draws traffic that converts, reducing your customer acquisition costs (CACs) and boosting revenue. the great news is that SEO is reasonable . You don’t need an expert and you don’t need expensive software, just a transparent strategy that you simply can track and refine as time goes on. Everything else — keyword tools and therefore the like — are mostly free.
It would be beyond the scope of this text to list all the items you would possibly do to optimize your digital presence for Google Search. Google has already done this for you and better than I ever could. Instead, let’s believe your SEO strategy a touch more broadly. If you’ve never undertaken SEO, it’d all seem a touch overwhelming, so let’s consider SEO in two ways: passive and active.
Passive SEO is following Google’s instructions above. This mainly involves creating a site map, writing meta descriptions, page titles, and so on, and ensuring that Google can compile data from your website. consider it as creating the conditions for patrons to seek out you.
Active SEO is ongoing work that you simply do to remain relevant, meaningful and helpful to your customers. the higher you fulfill the necessity behind customers’ search queries, the higher you’ll rank. As a result, active SEO changes with news, buyer behavior, competitor activity and market trends. Let’s take an in depth check out how active SEO works.
Three ways to active SEO
1. Learn what your customers care about
To increase your chances of ranking highly on Google, you want to understand what your target customers care about. In my previous business, we interviewed our customers, surveyed them, researched the market, read reviews and testimonials until we could think and talk like our customers. thereupon inside knowledge, we knew the way to present ourselves because the best solution to our customers’ problems and in their language too.
This also helps color keyword research. you’ll match certain keywords to common frustrations, pain points or problems then rewrite your existing copy to springboard to the highest of search results.
2. Become an authority
It’s not enough to easily write on what you are doing . consider all the tangential and associated issues your customers face. My company at the time created mobile apps for little businesses and that we produced content on every conceivable topic associated with mobile marketing. you’ll say we wrote the book thereon . The result was that we were consistently within the top five results on Google whenever anyone asked an issue associated with mobile marketing.
When you add value by solving problems or giving advice in your field, your prospects come to respect you as an authority. So, too, will press and other entities which may link back to your site and increase its authority, which successively , will drive more traffic to you. and therefore the more you help people, the likelier they’re to shop for from you.
3. Create, share, distribute
Active SEO is playing the long game. It can take four to 6 months before Google recognizes your work and you begin clawing your thanks to the highest . The trick here is to stay the momentum going. Create content to a strict schedule that spans different mediums and channels; contact press, partners and people who have a publishing platform; and pitch guest blog posts. Appear on podcasts or start your own. Network and grow, harness social media to push your SEO agenda, and never pass up a chance to speak , write or stream about your business.
SEO and content marketing are two sides of an equivalent coin. SEO helps get you ahead of your customers, on the other hand you would like to deliver on your promises. the web is saturated with dull, repackaged dross that nobody wants — don’t increase that pile. Instead, consider SEO as a part of a customer-centric business model where you help customers be more successful. The greater your digital presence, the upper its authority. and therefore the more valuable you’re , the less you would like to spend on acquisition. Customers will come to you.