When using social media networks like LinkedIn for business, many individuals are afraid, worried that they could make a mistake or do something wrong. Has your fear of making LinkedIn errors kept you from taking full advantage of all that the technical social network has to offer?
Every day, I see people on LinkedIn make mistakes that not only waste their time but do harm to their reputation. It is important that you understand and carefully use proper LinkedIn etiquette and best practices to ensure that this doesn’t happen to you.
We’ll look at some significant LinkedIn etiquette ‘Do’s and Don’ts’ in this blog, and the mistakes you absolutely need to avoid in order to optimize your presence.
- Personalize Requests for Connections
The first and most significant tip I will share with you is to personalize each and every request for connection you send out. If you either remind them of how they understand you or explain why they should communicate with you, people are much more likely to consider your request. When communicating with people you’ve never met, this is extremely important, as many people on LinkedIn do not appreciate communication requests from strangers without a personal message. You’ll massively improve your performance on LinkedIn if you follow just this one tip, simply because most people don’t do it and you’ll stand out. Every month, I receive hundreds of connection requests, and only 1% to 2% of them are customized in any way.
- Send Message of Welcome
Give them a personalized welcome message if someone accepts an invitation to join your network. You should invite them into your LinkedIn network just as you would welcome anyone into your home – this is a key difference between merely adding links to your network and creating real relationships.
Many people tell me that they’re interested on LinkedIn, but that it creates leads they don’t find. Often this is because they’re too busy treating it as a game of numbers. You need to demonstrate an interest in them in order to build interest in your new connections.
- Immediately respond
The promptness of your response is sometimes just as critical as the message itself, just as with email. Just like email, one or two days is appropriate, but before you respond to a message on LinkedIn, don’t let it go beyond that.
- Get a Headshot Expert
In their LinkedIn profiles, people select all kinds of offensive images to use. Know, LinkedIn is a professional business network and that should be reflected in your photograph. Do not include someone else in your photograph – including your cat or dog.
In a circle, which should concentrate on your head – your eyes and smile – the profile picture is included. It should be a clean headshot, ideally smiling with a nice clean backdrop, of you facing the camera. Unprofessional images, as well as preventing people from communicating with you, can harm your reputation and your personal brand.
- Regularly Post Material
Posting content on LinkedIn on a regular basis will make you look more professional and boost your reputation. It will also help keep you at the top of your mind and provide others with opportunities to connect with you.
Interested prospects can easily see how active you are under the ‘Activity & Articles’ section of your profile. To ensure that you appear active and engaged, try to post a status update once or twice a day, something that would be of value to your target audience. You can further improve your activity by posting your own, original articles once weeks on LinkedIn Publisher, which can also help establish your authority on your topic. Interested prospects will readily see how involved you are under your profile ‘Activity & Posts’ section. Try to post a status update once or twice a day, something that would be of benefit to your target audience, to ensure that you remain involved and engaged. By posting your own original articles once a week on LinkedIn Publisher, you can further enhance your activity, which can also help develop your authority on your subject. Make sure you post updates and posts that will find your connections interesting or useful. LinkedIn is not the place for posting personal trivia, unlike Facebook or Twitter – stick to business.