“The content strategy is the blueprint for your marketing campaigns. It’s a document that sets out the goals, strategies and tactics you’ll use to achieve those goals.”
The days where marketers could just use “marketing speak” and blast it out to their audiences are over. Consumers want more than that now, they want useful information about things they love. They also want their thoughts and opinions heard as well, which means marketers need to be listening as well as talking.
If we want our business’ marketing efforts to work we first have to know who are audience wants an needs from us in order for them feel like it was worth talking with us at all.
Content plan is not the content itself, but more of a map for what types of content will be covered and how it will be done.
It helps to think about your company’s website as an e-commerce store with various departments: footwear, clothes, kids room furnishings etc.
So if you were going to create a new department called “gifts” then that would need its own sections on the site such as home decor or books maybe – each one needs their own wordsmiths (or at least someone who can write well) and should have specific goals in mind when they are creating campaigns related to those items.”
You should have atleast three months of content planned out before you start.
When you’re a content strategy genius, your job is to figure out what content will help people and inspire them. This requires some moving parts! To name just two of many things that matter in this gig: You need goals set for yourself and the company’s needs researched before creating anything (which can be mapped out).
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