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Augmented and Virtual Reality

Augmented and Virtual Reality

In the Twenty-First century Augment Reality and Virtual Reality are the most wanted and popular technologies and these have a great future. 

Before we get into the matter of Augmented and Virtual Reality, let’s wander into the realm of fantasy.

Suppose you are a student, sitting at a reading table and reading a book? Having trouble understanding? Then let’s have a little fun reading. The whole thing is made clear to you through animation based on all the information in the book right in front of your eyes, as if it is happening in reality.This is the combination of the virtual world with the real world. And this is Augmented Reality.Augmented Reality is a technology that can be called an enhanced version of the real world.

And now let’s talk about Virtual Reality.Did you have ever gone to Mars or seen Dinosaurs ?  But now you can through Virtual Reality. And it feels so realistic that no one can differentiate . Virtual reality will take the user to a completely different world, which is created through computer simulation. It could be a special place in a real world, or it could be a Jurassic Earth in a fictional world, or a planet other than Earth. It will not match your actual position.

AR is an upgraded version of the real world but VR is totally a man made imaginated version of real world. AR is always relatable to our position but VR is not always  relatable.VR is imaginary and AR is realistic. 

Augmented Reality

The global AR market is predicting to reach a value of $70.01 billion by 2023. Lots of brands and investors are increasing their investment in AR.At the F8 conference in May 2019,Facebook announced an update to its Spark AR platform. Apple and SAP extended their partnership to focus on increasing augmented reality adoption among businesses. Many brands are offering unique and immersive digital experiences by using AR.

So let’s see some of these brands.

  • ASOS : Asos is very common to mobile innovation. In 2019 ASOS launched an experimental AR feature called Virtual Catwalk, which is designed to help app users visualise 100 Asos Design products.They include works when a client focuses their smartphone camera at a reasonable level surface and clicks the ‘AR’ button on the item page within the app. Models at that point essentially show up, giving the client a modern and more insinuating way of seeing products. While this highlight will not essentially offer assistance to combat the issue of returns – as there’s no way to decide how the item will fit or see on the client themselves – it does bring the item to life in a way that’s distant more viable than a photo or online video. By bringing the demonstration (and item) into the space of the client, the online shopping involvement gets to be much more immersive and locked in.                                                                 

  • Gucci – ‘try on’ shoes in AR : One of the most reasons retail brands have contributed to AR innovation is to assist clients to make superior and more educated item choices. Gucci is the most recent extravagance brand to do so, including an AR highlight to its app to let clients ‘try on’ sneakers. Pointing their smartphone camera downwards, clients can select to see a computerized overlay of 19 distinctive shoes on their claim feet, swiping cleared out or right to alter to a different combination. The app too permits clients to require photographs, which can at that point be shared on social media or in informing apps. An exceedingly utilitarian illustration of AR for retail; by giving clients a visual representation of how an item will be seen in genuine life, the innovation can hypothetically diminish returns and boost client fulfillment.                                     

  • Ikea : Ikea Put permits clients to put virtual Ikea furniture into their claim domestic to see how everything might see once collected. Ikea has had 3D work in its catalogue app for a number of a long time presently, in any case the scale was to some degree flawed, and it required a physical duplicate of the paper catalogue to work. In differentiate, the modern Ikea Put app is said to be 98% precise in scale, rendering 3D pictures to respond to light and shade – eventually giving customers a much more reasonable depiction.                             

Virtual Reality

From 2020 to 2027, the compound yearly development rate of virtual reality advertising is 21.6 percent (Grand View Research, 2020).The worldwide virtual reality showcase is seeing a rise in competitiveness among the companies. The showcase comprises different major players, such as Oculus, Google, HTC, Samsung, Sony, and Lenovo.

Headset or Head Mounted Display(HMD) is a must for virtual reality. There’s a moment course of Virtual Reality HMD that’s truly fair, a shell with an uncommon focal point that sets with a smartphone to convey a VR involvement.In all sectors like sports,mental health,medical,gaming,education;now VR is our first choice.                                                                             

AR and VR technology can change our future. In all sectors like medical, education, communication, security, conferences, designing, entertainment these technologies are in great demand. According to experts, AR and VR can take the place of all other technologies. At the same time, it can open the door to endless possibilities for us.Big companies like Google, Facebook, Microsoft have started investing in these sectors. Maybe in near future, these technologies will be our constant companions.


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